Free Email Marketing Courses To Go Pro

Are you itching to sharpen your digital marketing chops or just get a handle on the basics? Dive into these email marketing courses—no fancy degree needed.

In today’s fast-paced world, running a business means juggling a lot of roles. Yep, you’ve got to keep your eye on the prize and your bottom line, but that also means mastering things like marketing, design, and writing.

Email marketing, in particular, can be a head-scratcher when you're trying to figure out how to boost your growth and visibility.

At first glance, email marketing might seem like a tangled mess. But fear not, there are courses out there designed to break it down into bite-sized pieces. You don’t need to be an email marketing whiz or a design guru.

Just picking up a few key principles can make you a sharper, more effective business owner. If you're contemplating an email marketing course, here are some top-notch options to consider.

Thinking about trying what put me on the map? With my ConvertKit email marketing tools, you can craft custom campaigns, track performance, and turn insights into action.

Free email marketing courses

If you’re just dipping your toes into the world of email marketing, free courses are a fantastic starting point. They won’t cost you a dime, and they’ll give you the foundational knowledge you need to tackle more advanced courses down the line. Here are some of the most popular free email marketing courses to get you started.

Here are some of the most popular free email marketing courses.

Google Digital Garage Email Marketing Basics

When you're hunting for resources online, Google is often the first stop. Google Digital Garage, launched by Google in 2015, aims to help folks boost their digital skills—everything from email marketing to data analysis. And the best part? As a non-profit initiative, all the courses are free.

Google Digital Garage's Digital Marketing & E-commerce Certificate and Course is a solid starting point if you're eager to learn the ropes of email marketing. Whether you're curious about the nuts and bolts of email design or wondering how to craft the perfect subject line the certificate is free for the first 7 days, and this course has got you covered.

It's completely free, and you can finish it in about 3 hours. The only catch? You won't get a certificate in email marketing after completing it. But hey, the knowledge you'll gain is priceless.

SkillUp Simplilearn Advanced Email Marketing Course

If you’re looking for an advanced email marketing course that’s specifically designed for beginners to get a decent grasp on things, SkillUp offers an excellent free advanced email marketing course.

Email marketing training is one of the most effective digital marketing channels for businesses to acquire and retain customers.

This free online email marketing course provides you skills and knowledge to create targeted email campaigns, write compelling subject lines and email copy, build your email list, and track results.

The best part about this email marketing course is its short length. If you have about 5 you can blast through their self-paced video lessons and get your completion certificate all before your 90 Days of Access expires.

Wishpond Email Marketing Masterclass for Beginners

Similar to SkillUp, Wishpond’s email marketing class is perfect for beginners wanting to grasp the basics. You could probably breeze through this course in about 30 minutes, so it won’t eat up much of your day. The Wishpond Email Marketing Masterclass for Beginners lays a solid foundation, making it easier if you decide to tackle more advanced courses later on.

Like most free email marketing classes, this one doesn’t provide a certificate upon completion. But don't let that deter you! While you won’t earn a certification, you’ll gain a solid grasp of email marketing principles that will serve you well.

Brevo Accademy Email Marketing Course

In Brevo's email marketing course, you will learn email marketing from the ground up. Upon completion of the certification, you'll have the knowledge to create an email marketing strategy that builds lasting engagement & stronger relationships!

You might be wondering, "Is the email marketing course really free?" Absolutely! And for something that doesn’t cost a penny, this course is surprisingly thorough. It’s designed for users at all levels. If you’re new to the game, it walks you through everything from the basics to implementation. If you already have some experience, it’s a great way to stay updated with the latest tips and useful insights in email marketing.

This course is valuable because it is jam-packed with 8 Modules, 4 eBooks, 63 Videos, 62 Questions, and 1 Certification. So you can become an expert and learn everything you need to know about email marketing – from email deliverability to A/B testing, and even the GDPR.

Who is this course for?

Brevo's extensive email marketing certification course is for beginners and advanced marketers alike! It’s perfect for anyone who wants to step up his email marketing game.

Paid email marketing courses

I'll rewrite this section after if I think you need them to make money online. But for now, I recommend the free options above. Just get ConvertKit and take the free pieces of training offered.

Aside from the wealth of knowledge ConvertKit trainings have to offer, you get the added bonus of my insights. You can even earn multiple certifications if you want but, I want to help you cut through the fluff and get into list building and money making mode as soon as possible.

That means learning email automation and improving your copywriting.

Are certificates in email marketing worth it?

You might be asking yourself, "Is getting certified in email marketing really worth it?" The truth is, yes, but not for the certification. It's the information and skills that are valuable. Going through the process of getting certified keeps you in the loop with the latest trends in digital and email marketing. With so many online certification options available, investing a bit of money to learn and get certified in email marketing is definitely worth it.

Benefits of email marketing courses

For someone new to email marketing, these courses offer all the resources you need to master the craft. Through videos, articles, and discussions with mentors and peers, you'll get a solid understanding of the basics. More importantly, these courses allow you to practice what you've learned.

They often include quizzes, case studies, and interactive learning opportunities that provide hands-on experience. You'll go through the entire process—from choosing engaging topics for your business to sending emails to the right audience. This practical experience helps you build confidence and avoid common mistakes as you begin.

Many email marketing courses also feature guidance from seasoned marketing experts. These professionals have years of experience running successful campaigns and understanding customer engagement. Why start from scratch when you can learn from someone who's already been through it all?

In the end, an email marketing course equips you with tools and resources that you can continually reference. All the presentations, notes, and reading materials are invaluable as you prepare to send out your own marketing emails.

You'll not only learn how email marketing works, but also discover what truly engages a community. The analytics from email marketing campaigns will make you a more effective marketer. You'll gain insights into what your customer base is interested in, from messaging to click patterns. This knowledge is priceless.

Think It Through

Whether you’re keen on honing your email marketing skills or not, there’s no denying that email is a crucial marketing channel in today’s world. According to Litmus, companies can expect an average return on investment (ROI) of $36 for every dollar spent on email marketing.

However, certifications aren’t for everyone, and you might question whether email marketing courses are worth the time investment. It’s essential to weigh your options before deciding which courses to take or which certifications to pursue. Is the time you’re spending on education worth the return?

Effective email marketing can be a powerful tool for your business, but it’s crucial to follow best practices and stay informed about marketing trends. These email marketing courses can give you a solid understanding of what email marketing is, how it works, and how it can benefit your business.

When it comes to email marketing and automation, ConvertKit makes everything easier. With ConvertKit, you get access to top-notch training resources and tools that help you automate emails and create more effective campaigns. Give ConvertKit a try today for free and discover the impact better email marketing can have on your business.

Email marketing courses FAQs:

Is email marketing the same as email copywriting?

What is copywriting? Copywriting is essentially the backbone of all messaging.

Email marketing relies heavily on email copywriting to achieve its goal of engaging and interacting with the audience.

Without effective copywriting, an email is just a piece of information without a call to action. So, while email marketing and email copywriting overlap, they are not the same.

Email marketing is the broader strategy, whereas email copywriting focuses on crafting the words that drive action and engagement.

Is email marketing part of content marketing?

Yes, content marketing is a blend of several digital platforms, all working together through copywriting to deliver a compelling message.

A message that aims to motivate potential customers to take action, whether it’s clicking, sharing, commenting, or making a purchase.

Email marketing is a key part of this overall strategy, alongside blogs, videos, and social media. Often, email marketing ties all these content marketing components together, connecting them through the details in the e-blast.

What skills do you need to be an email marketing pro?

Having a knack for words is the top skill an email marketing pro needs. You gotta discuss the topic but also communicate in a way that captivates readers.

Strong writing skills should go hand in hand with excellent comprehension and proofreading abilities. Of course, the talent should lean towards copywriting aimed at advertising and driving conversions.

Conversions = sales.

Next, understanding marketing campaigns and transforming them into actionable content is crucial.

To excel in email marketing, one must be a pro at using templates to create attractive and engaging emails.

Additionally, being able to pay close attention to analytics and interpret the data is paramount. This ensures that everyone involved can use the insights to enhance the campaigns.

How long will it take to learn email marketing?

Most email marketing courses allow you to learn at your own pace.

So, if you can only spare a few minutes here and there to complete a module, don't worry—you’re not falling behind.

However, if you can dedicate more focused time to the subject, you might grasp email marketing in just a month.

Once you’ve completed an email marketing course, the real work begins.

Understanding how to lead an email campaign is just the start. Applying what you’ve learned in real-world scenarios is where the real experience kicks in.

By combining your knowledge with hands-on practice, your email campaigns will continually improve over time.

In short, learning email marketing doesn’t take long, but perfecting the craft comes with time and practice.

What is the success rate of email marketing?

Email marketing is still king. Here is the reason: it has a higher ROI than other marketing strategies and its the first point of contact for every company online.

The ROI on email marketing is somewhere between $42-33 for every $1 spent and that number fluctuates depending on any number of factors, such as industry.

Even so, it makes sense that email marketing has such a good return seeing it is the first point of contact.

The best email lists are those built over time with an active and loyal customer base.

These are individuals who willingly opt in for the goods or services offered and eagerly anticipate updates and sales.

When email marketing is executed correctly, it becomes a win-win for everyone involved.